SOUTHLAND CASINO

Southland is just over the Mississippi River bridge from Memphis and is a fierce competitor with the 18 casinos located about 50 miles away in Tunica, Mississippi, which is one of the largest gambling areas outside of Las Vegas. But to reach Tunica, one must take mostly deserted roads through the backcountry of Mississippi. It can be scary. When this campaign debuted in the Memphis metro, it made such an impact that it was the top story on multiple local television newscasts. The client was thrilled, revenue doubled, awards were won. Yahtzee!