GRIZZLY SMOKELESS TOBACCO

The brand voice I helped create for Grizzly turned this challenger brand into the No. 1 selling smokeless tobacco, which is no easy feat given that Copenhagen snuff – one of the oldest brands in the nation – had a 178-year head start. Our campaign was created to appeal to a no-nonsense, outdoors-lovin’ demographic. Its backbone has been hundreds of publication-specific ads in major men’s magazines, including Sports Illustrated, Playboy, and Field & Stream, as well as promotions, promotions, PROMOTIONS and entertaining content that keep the customer engaged with the brand online.

Field & Stream Magazine

Social Media Content

UPDATED PACKAGING

During my time as Associate Creative Director on Grizzly, we updated the traditional paper tins into metal packaging. Partnering with an international CGI production studio, our team also created new imagery in a 3-D, brushed-metal format, including logo, typeface, flavor headline, and embossed ellipse logo with unique lighting and shading. This imagery has been utilized throughout Grizzly media, including print, digital, motion graphics, and video.